An enormous thanks to the late great David Huron, the original “Sultan of Slogans,” whose many ideas appear here directly, as well as the many who originated so many thoughts in this collection before me. Appreciation also to the many inspirations I’ve had over the years, particularly Douglas Hoover, Daniel Huff, and Andrea Bond, for our many conversations long, short, deep, or shallow. And of course, the waitress at Waffle House, who called me "hon."